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The Advertising Age Encyclopedia of Advertising Mcdonough

The Advertising Age Encyclopedia of Advertising

Mcdonough

Published
ISBN : 9781579581725
Hardcover
2000 pages
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 About the Book 

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The Advertising Age Encyclopedia of Advertising website.Featuring nearly 600 extensively illustrated entries, The Advertising Age EncyclopediaMoreFor a full list of entries and contributors, a generous selection of sample entries, and more, visit the The Advertising Age Encyclopedia of Advertising website.Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the worlds leading agencies and major advertisers, as well as brand and market histories- it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.